How to Set Price on Meesho: A Beginner-Friendly Guide for Sellers

If you’re a new seller on Meesho, one of the most important (and confusing) steps is setting the right price for your products. Price too high, and you lose buyers. Price too low, and your profits disappear.

So, how do you find that sweet spot where your product is affordable and profitable?

In this blog, we’ll walk you through:

How pricing on Meesho works
How to calculate your profit
Tips to set the best price for more orders

Let’s get started!

💰 How Does Pricing Work on Meesho?

When you list a product on Meesho, you’ll need to enter the total price the customer will pay. This price includes:

Product cost
Shipping cost
Your profit margin

Meesho will automatically deduct shipping charges and commission (if applicable) from the total price, and the remaining amount is your profit.

✅ Meesho doesn’t charge any commission on most categories — making it easier to price competitively!

🧮 How to Calculate the Selling Price on Meesho

Here’s a simple pricing formula you can follow:

For example:

Product cost: ₹250
Shipping cost (as per Meesho): ₹40
Desired profit: ₹60

Selling Price = ₹250 + ₹40 + ₹60 = ₹350

That’s the price you’ll enter while uploading your catalog.

Meesho automatically handles:

GST (if applicable)
Payment collection from the customer
Delivery and returns

You just focus on getting your cost and margin right.

🧠 Tips to Set the Right Price on Meesho

✅ 1. Research Competitors

Check how much other sellers are charging for similar items. Look for:

Similar product quality
Similar material/fabric
Same size range

If your price is too high compared to competitors, customers may skip your product.

✅ 2. Start With a Competitive Price

When you’re just starting out, it helps to price slightly lower than others to attract your first few orders and reviews. Later, you can adjust the price based on performance.

✅ 3. Include a Reasonable Profit Margin

Don’t sell at a loss. Add at least ₹50–₹100 margin (or 15–20%) depending on the product category and demand.

Higher-margin products include:

Sarees and ethnic wear
Bedsheets and curtains
Jewelry and accessories

✅ 4. Consider Bulk Pricing

If you’re offering packs (like a combo of 3 T-shirts or 2 bedsheets), offer a slightly lower price per item. It encourages customers to buy more at once.

✅ 5. Watch Your Return Rate

High returns can eat into your profit. Make sure your product description and photos are accurate to reduce misunderstandings and refunds.

💡 Real-Life Pricing Example

Let’s say you’re selling a cotton kurti:

Your cost price (from supplier): ₹220
Desired profit: ₹80
Meesho shipping cost: ₹50

Selling Price = ₹220 + ₹50 + ₹80 = ₹350

If this price matches your competitors, go ahead. If others are selling for ₹299–₹319, you may need to reduce your margin slightly for better results.

⚠️ Common Mistakes to Avoid

❌ Pricing without checking competitor rates
❌ Ignoring shipping costs
❌ Setting too low a margin (leads to zero profits)
❌ Overpricing new products (low chance of getting orders)

🧩 Final Thoughts

Pricing your products on Meesho doesn’t have to be a guessing game. When done right, it helps you:

Stay profitable
Beat competition
Scale your catalog faster

Start with small profit margins, build up positive reviews, and gradually optimize your price for maximum ROI.

🚀 Need Help with Pricing, Listing, or Growing on Meesho?

At EcomGrowSupport.in, we specialize in:

Product listing & catalog uploads
Pricing strategies for new and trending products
Running Meesho ads to increase sales

📞 Contact us today and take the guesswork out of your Meesho journey.