How to Advertise on Meesho: Complete Guide for New Sellers

As a Meesho seller, you’re likely wondering how to get your products in front of more customers. While uploading a well-crafted catalog is the first step, advertising your products on Meesho can take your visibility — and your sales — to the next level.

In this blog, we’ll walk you through how Meesho ads work, how to run successful ad campaigns, and tips to get the most out of your advertising budget.

🚀 What Are Meesho Ads?

Meesho Ads (also known as Meesho Sponsored Products) are paid promotions that allow your products to appear at the top of search results, home feeds, and related product pages. When a customer clicks on your ad, you are charged a small fee — this is called CPC (Cost Per Click).

In simple terms: You pay only when someone clicks on your ad.

🎯 Why Should You Use Meesho Ads?

Here’s how advertising on Meesho helps sellers:

📈 Increase visibility of your catalogs
🛍️ Get more orders for trending or high-margin products
💼 Boost performance score by maintaining regular sales
💬 Improve brand recall when users see your product multiple times

Especially for new sellers or newly uploaded products, Meesho Ads can fast-track your growth.

🛠️ How to Advertise on Meesho: Step-by-Step

Step 1: Log into Meesho Supplier Panel

Visit supplier.meesho.in and log in to your seller dashboard.

Step 2: Go to the “Marketing” or “Promotions” Tab

Find the “Ads Manager” or “Sponsored Ads” section on the dashboard menu.

Step 3: Create a New Campaign

Click on “Create Campaign” to begin setting up your ad.

You’ll be asked to:

Choose a catalog you want to promote
Select your target category
Set a daily budget (start from ₹100 or more)
Define a bid per click (e.g., ₹1.50 or ₹2.00)

Step 4: Set Duration and Budget

You can run ads:

Daily (with a daily budget)
Or for a fixed period (like 7 days)

You can pause or edit your campaign at any time.

Step 5: Launch the Campaign

Once your budget and targeting are set, click “Start Campaign.”

Your ad will start showing to potential customers almost immediately, depending on the budget and competition.

💡 Smart Tips to Maximize Your Ad Performance

Promote your best catalogs
Choose products that already have good images, pricing, and reviews — they convert better.
Start small and scale up
Begin with ₹100–₹200/day. Analyze the performance. Increase budget for top performers.
Test different bids
Start with a moderate CPC (₹1.50–₹2.50). Increase only if you’re not getting impressions.
Use attractive product titles
The ad click depends on how catchy your product looks in a list. Use relevant, keyword-rich titles.
Monitor ROI
Don’t just focus on clicks — track how many orders you’re getting. Pause or tweak campaigns that aren’t delivering sales.

📊 Where Do Your Ads Appear?

Your ads can show up in:

Meesho search results
Related product listings
Meesho homepage banners
Category recommendation feeds

This increases the chances of discovery and purchase, especially for new products.

📈 How to Track Ad Performance

In your Ads Dashboard, you’ll see:

Impressions (how many times your ad was shown)
Clicks (how many users clicked)
Spend (how much money was spent)
Orders (how many orders came from the ad)
ACOS (Ad Cost of Sale)

Use this data to:

Optimize your budget
Drop poor performers
Scale campaigns that are converting well

❓ FAQs About Advertising on Meesho

Q1: How much should I spend on Meesho ads?

Start with a small budget of ₹100–₹300/day. Scale based on results.

Q2: Do Meesho ads guarantee orders?

No, but they greatly improve your visibility, which increases the chance of getting orders.

Q3: Can I run ads for multiple products at once?

Yes! You can promote multiple catalogs by creating separate campaigns for each.

Q4: How long should I run my ads?

Run for at least 7 days to get a fair idea of performance. Avoid judging in just 1-2 days.

Q5: Do I need help managing my ads?

If you’re not seeing good results, it’s worth consulting experts like EcomGrowSupport to optimize your ad strategy.

🧩 Final Thoughts

Advertising on Meesho is a powerful tool for sellers to stand out in a highly competitive market. But like any marketing strategy, it works best when done smartly.

Start small, test campaigns, improve your product listings — and let your ads do the heavy lifting.

🚀 Need Help With Meesho Ads?

At EcomGrowSupport, we specialize in:

Meesho ad campaign setup & management
Budget optimization
Catalog promotion
Analytics & reporting

📞 Contact us today and let us help you boost your Meesho sales with effective ad strategies.