How to List Products on Meesho: A Step-by-Step Guide

Meesho offers a platform where you can start selling online with zero upfront costs. After registering as a seller, the next important step is to list your products effectively to attract potential buyers and increase sales.

In this guide, we will walk you through the entire process of listing products on Meesho, along with helpful tips to make your listings stand out and boost your chances of success.

đź“‹ Why Is Listing Products on Meesho Important?

Product listing is the first step towards reaching millions of potential buyers. Your product listing includes key information such as product name, images, description, price, and more. A well-optimized listing is crucial to attracting attention and driving sales.

đź“ť Step 1: Log in to Your Meesho Seller Dashboard

  1. Visit the Meesho Seller Portal.

  2. Log in to your account using your registered mobile number and password.

  3. Once logged in, you’ll be redirected to your Meesho Seller Dashboard.

🛒 Step 2: Click on “Add Product” to Begin

  1. On your Seller Dashboard, find the “Add Product” button.

  2. Click on it to start the process of adding a new product.

🖼️ Step 3: Upload Product Images

Images play a crucial role in convincing customers to make a purchase. Ensure your product images are clear and showcase the product from multiple angles.

  1. Click on the “Upload Image” button to add photos of your product.

  2. Meesho recommends at least 3 to 4 high-quality images:

    • A clear front view

    • A side or back view (if applicable)

    • Any unique features (such as buttons, zippers, or fabric texture)

👉 Pro Tip: Use a plain background and natural lighting to enhance the product’s appearance.

🏷️ Step 4: Add Product Title and Description

  1. Product Title:

    • Keep it concise but descriptive.

    • Include keywords that customers may search for (e.g., “Cotton Printed Women’s Kurti” or “Men’s Casual White Shirt”).

  2. Product Description:

    • Highlight key features and benefits.

    • Mention size, color options, material, and care instructions.

    • Avoid jargon and make it easy to read. Keep it informative yet simple.

👉 Pro Tip: Make sure your product description is unique and speaks to the target audience.

đź’µ Step 5: Set the Price

  1. In this section, enter the price at which you want to sell the product.

  2. Consider your costs and profit margins before setting the price.

  3. Meesho does not charge any listing fees, but they will deduct a small shipping cost once the product sells.

👉 Pro Tip: Look at competitor pricing to ensure your price is competitive but also allows you to make a profit.

🏷️ Step 6: Select the Product Category

Meesho organizes products into specific categories to help customers easily find what they’re looking for. You’ll need to select the appropriate category for your product:

  1. From the dropdown list, select the most suitable category (e.g., Fashion, Home & Kitchen, Beauty, etc.).

  2. Then, select the sub-category (e.g., for fashion items, select Kurtis or Sarees).

👉 Pro Tip: Choose the category and subcategory wisely, as this will impact how easily your product can be found.

đź“Ź Step 7: Set Product Variations (If Applicable)

If your product comes in different variations such as size, color, or material, be sure to add those details:

  1. Select the variation type (e.g., Size, Color, Material).

  2. Add the available options for each variation (e.g., Small, Medium, Large for size).

👉 Pro Tip: Make sure all variations have clear images. For example, if you sell a T-shirt in multiple colors, upload images for each color variant.

🛠️ Step 8: Add Product SKU, Weight, and Shipping Details

  1. SKU (Stock Keeping Unit): This is your product’s unique identifier. It’s optional, but you can use it to track your inventory.

  2. Weight: Enter the weight of the product. This helps Meesho calculate the shipping cost accurately.

  3. Shipping Details: Choose the shipping method (if applicable). Meesho offers shipping support through its logistics partners.

âś… Step 9: Select Product Condition

If you’re listing a product for the first time, select “New”. Meesho also allows sellers to list used or refurbished items, so choose the appropriate condition.

🔄 Step 10: Set Return and Exchange Policies

  1. Meesho supports returns and exchanges for products, and as a seller, you should set clear policies.

  2. You can choose the return policy based on Meesho’s guidelines (usually 7 or 10 days for returns).

đźšš Step 11: Publish the Product Listing

Once you’ve filled in all the required details, click the “Publish” button to list your product on Meesho.

🎯 Tips for Optimizing Your Product Listing

  • High-Quality Images: Use clear and professional images to grab attention. A well-lit product photo can make a significant difference in conversion rates.

  • Compelling Titles: Include important keywords that shoppers may use when searching for your product.

  • Detailed Descriptions: Describe the product in detail, addressing potential customer queries and showcasing the value of your product.

  • Competitive Pricing: Keep your pricing in line with market standards, while also factoring in your cost and desired profit.

  • Use Relevant Tags: Tags help improve your product’s visibility in search results on Meesho.

🔍 Step 12: Track Product Performance

Once your product is live, keep track of how it’s performing:

  1. Go to your Meesho Seller Dashboard.

  2. Monitor views, sales, and customer feedback.

  3. Make adjustments to your pricing, description, or images based on the performance.

đź’¬ Common Mistakes to Avoid

  1. Poor Image Quality: Low-quality images can drive potential customers away. Always ensure clear, high-resolution images.

  2. Incomplete Product Information: Missing details or vague descriptions can confuse customers. Be thorough and informative.

  3. Incorrect Pricing: Pricing too high or too low can hurt your sales. Make sure to research competitive pricing and factor in shipping costs.

Conclusion

Listing products on Meesho is a straightforward process, but it requires attention to detail. By following the steps above and optimizing your product listings, you can increase your chances of standing out and driving more sales on the platform.

Take the time to make your product listings as detailed and appealing as possible, and you’ll be well on your way to building a successful online business.

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