How to Set Discounts on Meesho – A Complete Guide for Sellers

Offering discounts is a powerful way to attract more customers, increase sales, and stand out in a competitive marketplace like Meesho. As a seller on Meesho, you have the flexibility to set discounts on your products to encourage purchases and boost your sales performance.

In this blog post, we’ll walk you through the process of setting discounts on Meesho, along with tips for using discounts effectively.

Why Offer Discounts on Meesho?

Offering discounts on your products on Meesho can benefit your business in several ways:

Increased Visibility: Discounted products often appear in special promotional sections on Meesho, helping them gain more visibility.
Attract More Customers: Discounts are attractive to customers, encouraging them to make a purchase they might otherwise have skipped.
Boost Sales: A limited-time discount can create urgency and prompt customers to buy.
Clearance of Excess Inventory: Discounts are a great way to move products that are not selling quickly or are close to the end of their product lifecycle.

How to Set Discounts on Meesho – Step-by-Step Guide

Follow these steps to set discounts on your products as a seller on Meesho.

1. Log Into Your Meesho Seller Account

First, you need to log into your Meesho Seller Account.

Open the Meesho Seller App or visit the Meesho Seller Website.
Enter your login credentials (username and password) to access your seller dashboard.

2. Go to the “Products” Section

Once you’re logged in, navigate to the Products section of your dashboard.

Click on the “Products” tab in the main menu to see the list of all the products you are selling.
Choose the product(s) that you want to apply discounts to. If you want to offer discounts on multiple products, you can manage them in bulk or select individual products.

3. Select the Product for Discount

In the Products section, find the product for which you want to set a discount.

Click on the Product: Click on the product you want to edit.
Edit Product Details: You will be taken to the product’s details page, where you can modify various settings, including pricing.

4. Set the Discount Price

To set a discount on your product:

Discount Price Field: On the product details page, you’ll find an option to set a Discounted Price. This is the price that the product will be offered at after applying the discount.
Calculate Discount: To calculate the discounted price, subtract your desired discount percentage from the original price. For example, if your product originally costs ₹500, and you want to offer a 20% discount, the new discounted price would be ₹400.
Set the Discount Percentage: Meesho may also allow you to set a discount percentage rather than a fixed amount. For instance, you can choose to offer a 10% or 20% discount directly.

5. Choose the Discount Duration (Optional)

Discounts on Meesho can be set for a limited time or indefinitely, depending on your promotional strategy. Here’s how to set the discount duration:

Fixed Time Duration: If you want to run a promotional offer for a specific period (e.g., a sale that lasts for a week), you can set the start and end date for the discount.
Unlimited Offer: If you prefer to keep the discount active until further notice, you can choose to leave it open-ended.

6. Save and Apply the Discount

Once you’ve set the discounted price and duration:

Click on Save: After making the necessary changes, click on “Save” to apply the discount to the product.
Review: You’ll be taken back to your products list, and the product will now show the discounted price.

7. Monitor Discount Performance

After setting the discount, it’s important to monitor the performance of your discounted products.

Sales Reports: You can track how well your discounted products are selling by checking your sales reports. Meesho provides analytics that helps you understand the effectiveness of your discounts.
Customer Feedback: Pay attention to customer feedback and reviews. Discounts can sometimes lead to increased questions or complaints, so staying responsive is important.

Types of Discounts You Can Offer on Meesho

Meesho offers several types of discounts that you can apply to your products:

1. Percentage-Based Discounts

This is the most common form of discount, where you reduce the price of the product by a certain percentage. For example, offering a 15% discount on a ₹500 product will make the new price ₹425.

2. Flat Price Discounts

With a flat price discount, you reduce the price of a product by a fixed amount. For example, offering a ₹100 discount on a ₹500 product makes the new price ₹400.

3. Bulk Discounts

If you sell in bulk or have larger quantities, you can offer bulk discounts. For instance, you can offer a discount on orders of two or more products, encouraging customers to buy in larger quantities.

4. Seasonal or Event-Based Discounts

Seasonal discounts are great for specific times of the year, such as during festivals, holidays, or Meesho sales events. You can set discounts for limited-time offers to drive sales during these high-demand periods.

Best Practices for Setting Discounts on Meesho

While offering discounts is a great way to increase sales, it’s essential to follow best practices to ensure your discounts are effective and sustainable.

1. Know Your Profit Margins

Before setting a discount, make sure you know your profit margins. Offering deep discounts might attract customers, but it’s crucial that you don’t lower your price so much that you lose money on each sale.

2. Use Discounts Sparingly

Offering too many discounts too often can make customers expect discounts every time they shop. Use discounts strategically to create urgency, especially during sales events or new product launches.

3. Make Discounts Time-Limited

Time-limited discounts create a sense of urgency, encouraging customers to make quicker purchasing decisions. Set deadlines for your offers to drive more sales.

4. Promote Your Discounts

Once you set discounts, promote them across your social media channels, website, and through the Meesho app to ensure your customers are aware of the offer.

5. Track Discount Performance

Monitor the sales performance of your discounted products. If the discount doesn’t drive the expected increase in sales, adjust the strategy, such as changing the percentage or duration of the discount.

Frequently Asked Questions (FAQ)

1. How often can I offer discounts on Meesho?

You can offer discounts as often as you like. However, be strategic about when and how you offer them to avoid devaluing your products.

2. Can I apply discounts to all my products at once?

Yes, you can apply discounts to multiple products at once using Meesho’s bulk editing features in the seller dashboard.

3. How do I remove or change a discount?

To remove or change a discount, simply go back to the product’s details page, update the price or discount field, and save your changes.

4. Will Meesho charge me for offering discounts?

No, Meesho does not charge you specifically for offering discounts. However, offering discounts will reduce your selling price, so make sure it aligns with your profit goals.

5. Can EcomGrowSupport help me with setting discounts?

Yes, EcomGrowSupport can assist you in setting up and optimizing discounts on Meesho to ensure they align with your overall sales strategy and help you increase revenue.

Conclusion

Setting discounts on Meesho is a great way to increase visibility, attract more customers, and boost sales. By understanding the process, types of discounts, and best practices, you can use discounts effectively to grow your business on Meesho.

If you need help with discount strategies, sales optimization, or other aspects of selling on Meesho, EcomGrowSupport.in is here to assist you. Reach out to us for expert guidance and support.